CEO of Marketing Technology Solutions discusses the Web's role in healthcare marketing.
Quality Health web site
Q: How are medical and healthcare Web sites evolving?
A: When [Marketing Technology Solutions' property] Qualityhealth.com was launched in mid-2001, its primary goals were to connect health-conscious consumers with valuable offers, relevant information and other people in the community. In its first few years, the majority of our consumer members were age 30-40. In the past few years, we and the whole interactive health scene have seen a growing number of people in the 50-55 age group spending more time online in the world of health.
Q: Why has this been a growing trend?
A: First, the information that's online today is more relevant, easier to source and more personalized for consumers. Second, many of the consumers are becoming caregivers. So instead of being the manager of their own household, now they are faced with being a caregiver for their parents or grandparents or other households. Also, the economics of healthcare are impacting every consumer, whether you work or don't work, or have healthcare through your employer or don't.
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